[portawiki-discuss] Howard Wilner - 1995 Acura

[Allison Wallock]

Howard Wilner - 1995 Acura, as hard as it is to believe, some Honda product
planners back in the mid-'80s just weren't sure the public would accept a
new line of more expensive luxury automobiles wearing the Honda emblem. The
line of reasoning ran thus: Buyers expect small size, high quality and a low
price from Honda, so a larger, higher-quality, high-priced car simply
wouldn't fit the image.

Right or wrong, Honda chose to market its first upscale offerings through a
new channel, called Acura, beginning in the 1987 model year. Although this
created the challenge of establishing an identity for an all-new brand, it
also gave Honda

The opportunity to handpick the Acura dealer body, which has resulted in
exceptional dealer service.

Whether because of or in spite of its Honda heritage, the Acura division was
a rousing success from the start, and remains so to this day even though it
has been slightly upstaged by the Toyota Lexus and Nissan Infiniti
divisions. Initially, two Acura models were offered: the compact Integra and
the large Legend. Two more lines, the slow-selling Vigor (now dropped) and
the sensational NSX sports car, were added later. Yet another model is to be
launched midway through the 1995 model year, replacing the Vigor.

http://automax-howardwilner.com/
 There's a lot to like - and precious little to criticize - about the
Legend. Even in its most expensive form, it represents good value, whether
rated for ease of use or resale. By all accounts, the Legend, like other
Acuras (and Hondas), is well above average in reliability terms, too.

In addition, the engineering is innovative and the quality is world-class.

It's true that Legend pricing has escalated sharply over the past few years,
but Acura, like others competing in the luxury-car business, has attractive
leasing deals that diminish some of the pain of purchase.

If a competent, conservative luxury car suits your needs, go see your
nearest Acura dealer at the beginning of your shopping excursion.
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